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Photography Business Plan – Promotion Strategy

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Well, this section is kinda boring. Sorry. I would update this with sections about my blog, facebook, e-newsletters (all things that didn’t really exist much in ’04) and referral programs.

Promotion Strategy – 2004

 I-soar Photography will market its services by designing promotional postcards to be sent to clients, attending industry trade shows and advertising in appropriate directories.

 Promotional Postcards:

Postcards will be designed to include samples of our work and information about our services.  These will be sent out on a bimonthly basis to our Editorial and Commercial Photobuyers.

Tradeshows:

Attending industry tradeshows will allow Izzy to become a recognizable and familiar face to clients.  Regular mail outs will also keep clients up to date with new projects and assignments completed.

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Photography Business Plan – Start Here!

Executive Summary

Business Overview: Business History

Ownership

Vision and Mission Statement

Objectives Etc.

Industry Overview:

Market Research & Size of the Industry

Client Purchase Process

Industry Participants, Trends and Outlook

Marketing Strategy:

Target Market

Key Competitors

Pricing Strategy

Promotion Strategy

Products and Services:

Description of Services Current & Future

Operational Timeline


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