Photography Business Plan – Description of Services
So the cool thing about this section, is I realized I reached another one of my goals I set for my business back in 2004. By year four, Melissa Welsh Photography would like to have a small studio...
View ArticlePhotography Business Plan – Operational Timeline
So this was the last chapter in the written part of my business plan. What followed was a whole ton of financial information which I will post soon! Within the next several months I-soar Photography...
View ArticleCost of Doing Business
Don’t know what your CODB is? Here’s a few handy links… https://nppa.org/calculator http://asmp.org/content/codb-calculator
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9 Awesome Tips for Building a Sustainable Photography Business…
“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” ~Andy Warhol I am so blessed to be doing what I love for a...
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Creating a new niche in your photography business
A common challenge for a lot of photographers is carving out a new niche. So, I thought it might be fun to create a new niche in my business – for the sake of this blog post. Here are some random ideas...
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Pricing your Wedding Collections – Part 1
Wedding photographers in their first few years of business often lack confidence in their pricing structure. I could be wrong, but I think the lack of confidence comes from not having a good...
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Pricing your Wedding Collections – Part 2
So to recap from Pricing your Wedding Collections – Part 1 we used our Daily Cost of Doing Business as our minimum wedding collection and then figured out what we could offer for it. This is the...
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The 5 things you must know if you are selling digital files
For years, photographers have been undervaluing their digital files. But it wasn’t their fault. They were handed a brand new product, which the experienced pros treated like negatives and the new pros...
View ArticlePixel Cents – Selling Digital Files – The Video
Are you still trying to figure out the best way to sell your digital files? If so, this video is for you! On a complete whim, I cleaned up my Pixel Cents webinar presentation I did for the PPOC back in...
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Digital Files – What are they worth?
Pixel Cents – The solution to selling digital files for photographers around the world. Read more about the book here!
View ArticlePhotography Business Plan – Promotion Strategy
Well, this section is kinda boring. Sorry. I would update this with sections about my blog, facebook, e-newsletters (all things that didn’t really exist much in ’04) and referral programs. Promotion...
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The 5 things you must know if you are selling digital files
For years, photographers have been undervaluing their digital files. But it wasn’t their fault. They were handed a brand new product, which the experienced pros treated like negatives and the new pros...
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iOS PRICING APP RELEASED FOR PHOTOGRAPHERS
iOS PRICING APP RELEASED FOR PHOTOGRAPHERS The Pixel Cents Calculator challenges the status quo with a simplified pricing method VICTORIA, BC – November 23, 2015 – The Pixel Cents Calculator is a...
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Black Friday Discount!
Save 50% with the code BF2015 on the following e-book package – Only 100 Available! After you read Pixel Cents, get to work with Melissa’s 11 part video course. She walks you through your Cost of Doing...
View ArticleBC Photohub interviews professional photographer Melissa Welsh
Right before the holidays I chatted with Matt Law from BC Photohub about the e-book and iphone app Pixel Cents. I had sent him a press release back in November and we finally had the chance to connect....
View ArticleWhy the old boys club was kinda cool
In recent years, with the rise of social media, traditional photography associations have seen a decline in membership. A large percentage of the emerging professional photographers don’t really...
View ArticleWhat if being a starving artist wasn’t a thing
I was thinking about photographers and their general dislike of numbers. It’s not that they are unable to run and understand their cost of doing business – it’s just that it’s generally considered the...
View ArticleNon-billable hours: what are they and how do I charge for them?
Well, first – let me thank you on behalf of the industry for even considering your non-billable hours! Non-billable hours refers to the time you spend at work engaged in non-money making activities....
View ArticleWine Down Wednesdays ep.01 – Intro & Transitioning to IPS
At the beginning of July, I started sharing my studio with Amanda at Amanda Haddow Photography. Amanda has just relocated her business from the UAE and has been wanting to transition from doing the...
View ArticleWine Down Wednesdays ep.02 – 3 Things you can do to transition to In-Person...
This week we decided to chat about the blog post I wrote a couple of weeks ago: In-Person Sales – 3 easy steps to help you transition your photo biz to IPS As you may already know, my studio mate...
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